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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

January 6, 2025

How to Forge a New Marketing Path in 2025

The ball has dropped, and the confetti has been swept away—2025 is here! With it comes a sense of excitement at the endless possibilities as we start anew. While you may be making a list of personal resolutions you’d like to achieve, it’s important that you don’t forget about your marketing efforts! Here are some ways that you can forge a new path for your marketing efforts in 2025, all while utilizing what you’ve learned from 2024.

Read the analytics.

If it’s not broken, don’t fix it! As you go into the new year, consider what has historically been working well for your company’s marketing efforts. Analytics from past campaigns will tell you what’s been working. Think website traffic from a specific vanity URL on a direct mail piece or email opens and click throughs with a specific offer or subject line.

Invest in what works.

This is a simple concept, yet it’s often overlooked—stop what isn’t working and invest in what is. Ensure that you’re spending your marketing budget wisely this year by using your analytics to back up your decisions. Every single campaign won’t be a home run, but this can help set you up for success more readily in the future. Spend your budget wisely.

Host a brainstorming session.

It’s time to get creative! It’s easy as a marketer to get caught up in the fast-paced, day-to-day grind. We often forget to take the time to plan out our marketing campaigns creatively and thoughtfully. Host a meeting with your team where no idea is a bad idea. Order pizza, and make it a fun environment where everybody feels like they can pitch an idea. You’d be surprised at how many creative ideas are built off of what one person uttered yet hesitated to say. Make 2025 the year that your business embraces creativity.

Stay connected.

It’s a beautiful thing that we can go our whole lives and still never learn everything that there is to learn. Marketing trends change and evolve, just like other industries and businesses. That’s why it’s important in 2025 to stay connected digitally. Find other marketers who you find innovative. Follow brands that continue to stay ahead of the curve. Ask a colleague or peer to coffee just to ask them questions and bounce ideas off of each other.

Embrace old and new worlds.

Understanding your audience is key to your marketing strategy’s success. While one generation may be heavily on Facebook, another may prefer to receive physical mail. A mixture of both digital and print materials has been shown to be effective marketing—an omnichannel approach! It takes your audience multiple touchpoints for them to recognize and remember your branding and message, so ensure you’re meeting them in ways that make sense— both online and in-person.

The new year is a time to start fresh and new. Take this as an opportunity to dive into your marketing strategy for the coming year. Embrace creativity. Understand what has historically worked for your business, and don’t be afraid to try something new! An omnichannel marketing approach will help you reach multiple audience members and increase your recognition.
 

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

January 6, 2025

How to Forge a New Marketing Path in 2025

The ball has dropped, and the confetti has been swept away—2025 is here! With it comes a sense of excitement at the endless possibilities as we start anew. While you may be making a list of personal resolutions you’d like to achieve, it’s important that you don’t forget about your marketing efforts! Here are some ways that you can forge a new path for your marketing efforts in 2025, all while utilizing what you’ve learned from 2024.

Read the analytics.

If it’s not broken, don’t fix it! As you go into the new year, consider what has historically been working well for your company’s marketing efforts. Analytics from past campaigns will tell you what’s been working. Think website traffic from a specific vanity URL on a direct mail piece or email opens and click throughs with a specific offer or subject line.

Invest in what works.

This is a simple concept, yet it’s often overlooked—stop what isn’t working and invest in what is. Ensure that you’re spending your marketing budget wisely this year by using your analytics to back up your decisions. Every single campaign won’t be a home run, but this can help set you up for success more readily in the future. Spend your budget wisely.

Host a brainstorming session.

It’s time to get creative! It’s easy as a marketer to get caught up in the fast-paced, day-to-day grind. We often forget to take the time to plan out our marketing campaigns creatively and thoughtfully. Host a meeting with your team where no idea is a bad idea. Order pizza, and make it a fun environment where everybody feels like they can pitch an idea. You’d be surprised at how many creative ideas are built off of what one person uttered yet hesitated to say. Make 2025 the year that your business embraces creativity.

Stay connected.

It’s a beautiful thing that we can go our whole lives and still never learn everything that there is to learn. Marketing trends change and evolve, just like other industries and businesses. That’s why it’s important in 2025 to stay connected digitally. Find other marketers who you find innovative. Follow brands that continue to stay ahead of the curve. Ask a colleague or peer to coffee just to ask them questions and bounce ideas off of each other.

Embrace old and new worlds.

Understanding your audience is key to your marketing strategy’s success. While one generation may be heavily on Facebook, another may prefer to receive physical mail. A mixture of both digital and print materials has been shown to be effective marketing—an omnichannel approach! It takes your audience multiple touchpoints for them to recognize and remember your branding and message, so ensure you’re meeting them in ways that make sense— both online and in-person.

The new year is a time to start fresh and new. Take this as an opportunity to dive into your marketing strategy for the coming year. Embrace creativity. Understand what has historically worked for your business, and don’t be afraid to try something new! An omnichannel marketing approach will help you reach multiple audience members and increase your recognition.
 

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