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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

Monday - Friday 8:30 am - 5:00 pm EST

3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

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  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

December 9, 2024

Maximize Your Marketing ROI with USPS Informed Delivery

Direct mail has always been a crucial part of a marketer’s toolkit. Its tangible nature, as well as its personalization and targeting capabilities, can lead to significant returns on investment (ROI). With Informed Delivery, you can enhance your direct mail campaigns by integrating them with digital capabilities. Imagine being able to supercharge your direct mail results even further!

What is USPS Informed Delivery?

Informed Delivery is a service that bridges the gap between traditional mail and digital convenience. It provides direct mail recipients with digital previews of their incoming mail. These previews appear in recipients' email inboxes or on their Informed Delivery dashboards, doubling the marketing impressions and increasing the likelihood of your message being seen.

Imagine launching a postcard ad. With a well-managed Informed Delivery account, your postcard's digital preview can appear in full color, complete with interactive elements that drive traffic straight to your website. This is more than just a grayscale image; it's a vibrant, engaging representation of your brand that can elicit powerful responses from your audience.

In today's digital age, consumers are finding their email inboxes increasingly cluttered, leading to a resurgence of trust in traditional mailboxes. Research indicates that campaigns combining direct mail and digital perform better than email alone. This is where Informed Delivery shines, blending the tangible impact of direct mail with the broad reach and interactive capabilities of digital marketing.

The marketing benefits of USPS Informed Delivery

Informed Delivery offers numerous benefits for marketers who create campaigns:

  1. Higher Email Open Rates: According to USPS, emails from Informed Delivery tend to have higher open rates than average, boosting your campaign's visibility.
     
  2. Multiple Impressions: With each piece of mail, you have the potential to generate at least two impressions: one when the consumer views the digital preview, and another when they physically interact with the mail.
     
  3. Driving Consumer Response: Through Informed Delivery, direct mail transforms into an interactive platform. Your campaigns can lead consumers to a digital experience, such as your website or a special offer, prompting immediate action.
     
  4. Digital Reach: Informed Delivery takes your direct mail efforts to the next level. It not only mirrors the capabilities of email marketing but also enhances them by providing a tangible, physical component that can be interacted with.
     
  5. Increased ROI Potential: By doubling the impressions and creating the potential for an interactive experience, Informed Delivery could significantly increase your campaign's ROI.
     
  6. Insightful Analytics: USPS Informed Delivery allows you to analyze your campaign results, including email open rates and number of click-throughs, providing invaluable insights for future initiatives.

To fully harness the power of Informed Delivery, it's crucial to set up the service correctly. This involves designing an Interactive Campaign with a full-color image and interactive elements, such as URLs. While this might require an initial learning investment, it's a step you can't afford to skip if you want to reap all the benefits of this powerful tool.

USPS Informed Delivery offers a seamless blend of direct mail marketing and digital interaction. This service enables marketers to create more impactful campaigns, connect with customers in an innovative way, and potentially improve their ROI. Don't miss the chance to transform your direct mail marketing approach with this innovative tool!
 

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

December 9, 2024

Maximize Your Marketing ROI with USPS Informed Delivery

Direct mail has always been a crucial part of a marketer’s toolkit. Its tangible nature, as well as its personalization and targeting capabilities, can lead to significant returns on investment (ROI). With Informed Delivery, you can enhance your direct mail campaigns by integrating them with digital capabilities. Imagine being able to supercharge your direct mail results even further!

What is USPS Informed Delivery?

Informed Delivery is a service that bridges the gap between traditional mail and digital convenience. It provides direct mail recipients with digital previews of their incoming mail. These previews appear in recipients' email inboxes or on their Informed Delivery dashboards, doubling the marketing impressions and increasing the likelihood of your message being seen.

Imagine launching a postcard ad. With a well-managed Informed Delivery account, your postcard's digital preview can appear in full color, complete with interactive elements that drive traffic straight to your website. This is more than just a grayscale image; it's a vibrant, engaging representation of your brand that can elicit powerful responses from your audience.

In today's digital age, consumers are finding their email inboxes increasingly cluttered, leading to a resurgence of trust in traditional mailboxes. Research indicates that campaigns combining direct mail and digital perform better than email alone. This is where Informed Delivery shines, blending the tangible impact of direct mail with the broad reach and interactive capabilities of digital marketing.

The marketing benefits of USPS Informed Delivery

Informed Delivery offers numerous benefits for marketers who create campaigns:

  1. Higher Email Open Rates: According to USPS, emails from Informed Delivery tend to have higher open rates than average, boosting your campaign's visibility.
     
  2. Multiple Impressions: With each piece of mail, you have the potential to generate at least two impressions: one when the consumer views the digital preview, and another when they physically interact with the mail.
     
  3. Driving Consumer Response: Through Informed Delivery, direct mail transforms into an interactive platform. Your campaigns can lead consumers to a digital experience, such as your website or a special offer, prompting immediate action.
     
  4. Digital Reach: Informed Delivery takes your direct mail efforts to the next level. It not only mirrors the capabilities of email marketing but also enhances them by providing a tangible, physical component that can be interacted with.
     
  5. Increased ROI Potential: By doubling the impressions and creating the potential for an interactive experience, Informed Delivery could significantly increase your campaign's ROI.
     
  6. Insightful Analytics: USPS Informed Delivery allows you to analyze your campaign results, including email open rates and number of click-throughs, providing invaluable insights for future initiatives.

To fully harness the power of Informed Delivery, it's crucial to set up the service correctly. This involves designing an Interactive Campaign with a full-color image and interactive elements, such as URLs. While this might require an initial learning investment, it's a step you can't afford to skip if you want to reap all the benefits of this powerful tool.

USPS Informed Delivery offers a seamless blend of direct mail marketing and digital interaction. This service enables marketers to create more impactful campaigns, connect with customers in an innovative way, and potentially improve their ROI. Don't miss the chance to transform your direct mail marketing approach with this innovative tool!
 

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