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  • Have your file sent to us online before you've even had the chance to finish your coffee.

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  • Don't lose sleep over your project. Get an accurate quote and rest easy.

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3774 Harlem Rd.
Buffalo, NY 14215
Phone: 716.834.1895
Fax: 716.834.0933
info@minuteprint.net

mp tidbit

  • Welcome back! Have a seat and reorder in a breeze.

  • Have your file sent to us online before you've even had the chance to finish your coffee.

  • Ordering has never been easier. Plus, you're going to love the finished product.

  • Don't lose sleep over your project. Get an accurate quote and rest easy.

September 3, 2024

How to Market More Successfully on Facebook

Is your business regularly using Facebook as a marketing platform? If not, it’s high time to jump on the bandwagon!

Facebook reigns supreme as the world’s most popular social media platform, boasting over 3.06 billion active daily users. It’s also the leading channel among Millennials and Generation X—the two groups in America with the most disposable income and buying power.

Plus, with so many features and tools that make marketing easy and affordable, there’s no reason not to login and start promoting your brand.

Here are some general tips to help you succeed if you’re just getting started with Facebook marketing:

  1. Know your audience: The first step to a successful Facebook marketing strategy is understanding your audience. That’s where Facebook Insights comes in handy: It can help you analyze the demographics, interests and behaviors of your followers, so you can create content that resonates with them, appeals to their interests and sparks engagement. Remember, it's not just about reaching a large number of people but about reaching the right people. Those who are genuinely interested in your brand are more likely to convert into customers.
     
  2. Create quality content: In the realm of digital marketing, content is king. It's not just about posting regularly, but ensuring your posts are engaging, informative and tailored to incite action. To stay fresh, it’s best to utilize a mix of text, images, videos and interactive content. But keep in mind, it's not solely about promoting your product or service. Your audience will appreciate content that adds value to their lives, educates them, inspires them or simply brings a smile to their faces.
     
  3. Leverage Facebook Ads: Facebook's powerful ad platform is a game-changer when it comes to increasing the reach of your campaigns. While organic (unpaid) posts are awesome for building a following, they aren’t the best for quick results. Paid ads can help you amplify your message right away. With the ability to target specific demographics, locations and interest groups, Facebook ads can also help you reach the people most likely to actually care about your offerings. For the best results, be sure to utilize compelling visuals and clear calls to action to draw users in. And don't hesitate to experiment and A/B test different ad versions to discover what resonates best with your audience.
     
  4. Engage with your audience: Social media is a two-way street. Make it a priority to promptly respond to comments, messages and reviews that you receive from your audience. And don’t forget to express appreciation for your followers from time to time! Making them feel heard and valued can increase their trust and loyalty toward your brand while fostering a sense of community around it.
     
  5. Monitor and adjust: When marketing on social media—or any digital channel for that matter—it's crucial to monitor your performance and adjust your strategy as needed. Fortunately, Facebook's analytics tools provide a wealth of data, like post engagement (likes, shares, comments), reach (how many people saw your post), page views and click-through rates. These metrics help you understand what type of content your audience prefers and how they interact with it. Become extremely familiar with Facebook’s analytics tools and your results will improve, guaranteed.  
     
  6. Balance paid and organic content: A successful Facebook marketing strategy employs a balanced mix of organic and paid content. Organic content helps you build and nurture relationships with your audience. On the other hand, paid content can help you reach a wider audience, including people who don't currently follow your page but might be interested in your brand. Finding the right balance for your budget and needs is a pillar of any social media marketing strategy. 

Facebook marketing is a powerful tool that, with a strategic approach, can elevate your organization’s marketing return to another level.

One thing’s for sure: If you’re looking for an efficient, cost-effective marketing solution to help grow your brand or business, social media is essential—and Facebook reigns supreme. Dive in and before you know it, you’ll be creating content like a pro influencer (or at least a savvy social media marketer). 

Ready to get bold? Explore the possibilities with us.

In today’s fast-paced world, perception is reality. On average, you only have a mere 7 seconds to capture someone’s attention through any marketing tactic. According to the Harvard Business Review, your long-term success depends on winning the attention of others. What sets most successful businesses apart is an ability to capture others’ attention visually and through the written word. These businesses understand that if no one is paying attention to them in a meaningful way, no one will invest in their products or services. Steve Rubel, chief content strategist at Edelman (one of the world’s leading global communications firms), says it best. “Attention is the most important currency that anybody can give you,” he says. “It’s worth more than money, possessions or things.”

So, we ask, what perception are you giving your clients or customers? Are you taking your marketing seriously? Have you paid real attention to your message and look? Does your marketing make an impact?

Lucky for you, Minute Print is here to help. Through our “Be Bold” campaign, our talented staff is committed to bringing your company’s brand to life through exceptional customer service, impeccable design, and the highest quality printing services.

Wondering what this means exactly? It means we’re here to get the job done no matter what it takes. We’re asking you to trust our bold approach to your marketing. Whether it be a flyer or brochure, or a simple business card, we believe every element of your company’s identity is critical in the eyes of your audience. Our experienced design and print team will work directly with you to make sure every aspect of a project is handled with a strategy that aligns with your business goals.

The amazing part is that our talents and abilities are matched with unparalleled efficiency. We have the manpower and ability to be detail-oriented while still delivering a flawless product. Armed with a vision for our customers, along with the most advanced technology in the printing industry, our team thrives on a pure boldness for innovation that prevails in everything we do.  

Are you ready to get bold with your marketing? Explore the possibilities with Minute Print and let our team bring your brand to a whole new level.   

 

September 3, 2024

How to Market More Successfully on Facebook

Is your business regularly using Facebook as a marketing platform? If not, it’s high time to jump on the bandwagon!

Facebook reigns supreme as the world’s most popular social media platform, boasting over 3.06 billion active daily users. It’s also the leading channel among Millennials and Generation X—the two groups in America with the most disposable income and buying power.

Plus, with so many features and tools that make marketing easy and affordable, there’s no reason not to login and start promoting your brand.

Here are some general tips to help you succeed if you’re just getting started with Facebook marketing:

  1. Know your audience: The first step to a successful Facebook marketing strategy is understanding your audience. That’s where Facebook Insights comes in handy: It can help you analyze the demographics, interests and behaviors of your followers, so you can create content that resonates with them, appeals to their interests and sparks engagement. Remember, it's not just about reaching a large number of people but about reaching the right people. Those who are genuinely interested in your brand are more likely to convert into customers.
     
  2. Create quality content: In the realm of digital marketing, content is king. It's not just about posting regularly, but ensuring your posts are engaging, informative and tailored to incite action. To stay fresh, it’s best to utilize a mix of text, images, videos and interactive content. But keep in mind, it's not solely about promoting your product or service. Your audience will appreciate content that adds value to their lives, educates them, inspires them or simply brings a smile to their faces.
     
  3. Leverage Facebook Ads: Facebook's powerful ad platform is a game-changer when it comes to increasing the reach of your campaigns. While organic (unpaid) posts are awesome for building a following, they aren’t the best for quick results. Paid ads can help you amplify your message right away. With the ability to target specific demographics, locations and interest groups, Facebook ads can also help you reach the people most likely to actually care about your offerings. For the best results, be sure to utilize compelling visuals and clear calls to action to draw users in. And don't hesitate to experiment and A/B test different ad versions to discover what resonates best with your audience.
     
  4. Engage with your audience: Social media is a two-way street. Make it a priority to promptly respond to comments, messages and reviews that you receive from your audience. And don’t forget to express appreciation for your followers from time to time! Making them feel heard and valued can increase their trust and loyalty toward your brand while fostering a sense of community around it.
     
  5. Monitor and adjust: When marketing on social media—or any digital channel for that matter—it's crucial to monitor your performance and adjust your strategy as needed. Fortunately, Facebook's analytics tools provide a wealth of data, like post engagement (likes, shares, comments), reach (how many people saw your post), page views and click-through rates. These metrics help you understand what type of content your audience prefers and how they interact with it. Become extremely familiar with Facebook’s analytics tools and your results will improve, guaranteed.  
     
  6. Balance paid and organic content: A successful Facebook marketing strategy employs a balanced mix of organic and paid content. Organic content helps you build and nurture relationships with your audience. On the other hand, paid content can help you reach a wider audience, including people who don't currently follow your page but might be interested in your brand. Finding the right balance for your budget and needs is a pillar of any social media marketing strategy. 

Facebook marketing is a powerful tool that, with a strategic approach, can elevate your organization’s marketing return to another level.

One thing’s for sure: If you’re looking for an efficient, cost-effective marketing solution to help grow your brand or business, social media is essential—and Facebook reigns supreme. Dive in and before you know it, you’ll be creating content like a pro influencer (or at least a savvy social media marketer). 

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